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“It’s just like every great empire, y’know what I’m sayin?”. The driver paused to honk his horn again at a cloud of content strategists. “Egypt, Rome, you Brits - they get decadent and then they fall. Same with south-by.” He pulled to a stop in front of the SoBe Lizard Lounge. “Y’all have a…
info is digital… digital is media… media is marketing… this begs the question, how do brands behave now? #Swsw
Transmedia are simply “stories freed from any single platform or media.”
“think we can start recruitment on the plane?”
“this is mashable here! Were going to assume that the majority of the plane is going to SXSW, and we’d like to get the party started by buying everyone a drink!” announced on the loudspeaker 10min into the flight
